Baseball Toaster Screen Jam
Audrey Too
2006-09-12 22:03
by Jon Weisman

I love Audrey Hepburn ... I'm just not sure about that new Gap commercial with her dancing - it's at once a pleasure and pretty creepy.

Definitely makes an impression, though.

2006-09-18 07:43:25
1.   Sam DC
Lisa de Moraes muses on Audrey and Survivor Race Wars.
2006-09-18 13:19:25
2.   Daniel Zappala
Audrey Hepburn is my favorite actress of all time. I took a look at the ad and it is nothing special, but I don't hold it against Gap. It is a clever marketing idea, just not carried off that well.
2006-09-18 14:49:07
3.   Andrew Shimmin
At least they didn't digitally insert a vacuum cleaner. It's still marginally less creepy than the phone company (since defunct?) that used MLK Jr.'s I Have a Dream speech, but this whole genre of commercial must be discouraged. Aren't there any living people who can be hired to dance in tight jeans?
2006-09-18 15:48:17
4.   aloofman
I'm sure this is sacrilege to many, but I've never understood Audrey Hepburn's appeal. In every film of hers I've seen (the famous ones - four, maybe?), I've never found her that memorable.

She's not really in that "cult favorite" category though, where a minority of the audience think something's brilliant and the rest don't get it at all. I can't explain why I love "The Big Lebowski", but I don't see why anyone likes the Grateful Dead either.

But Audrey Hepburn doesn't seem to be one of those. She seems to genuinely be considered a Hollywood icon, and I've always felt like she had something I just wasn't seeing.

I haven't seen this commercial you've mentioned, but I'm going to take a wild guess that it won't provide an answer for me.

2006-09-18 16:01:18
5.   Linkmeister
Maybe I'm way off base, but I think A. Hepburn's appeal is partly because of her off-screen activity too. She was extraordinarily active on UNICEF's behalf after she stopped acting.

2006-09-18 16:05:53
6.   Jon Weisman
4 - If Roman Holiday didn't melt you, there's no point in exploring it further. To me, that movie is the foundation of her appeal.
2006-09-18 16:35:59
7.   Bob Timmermann
Little known fact: my father and Audrey Hepburn were born on the same day.

Not a useful fact either.

2006-09-18 21:18:10
8.   Andrew Shimmin
4- Everybody else is being nice, but yes, I find that sacrilegious. And would burn you at the stake for it, if I had one. And knew who you were.
2006-09-18 23:51:52
9.   Bob Timmermann
I just saw the commercial. It's disturbing.
2006-09-19 12:39:12
10.   aloofman
8 - OK. And yet, like everyone else on the subject, you didn't explain her appeal either. This is what I mean: that her charisma works for some people in an intangible way.
2006-09-19 13:45:34
11.   Jon Weisman
10 - her beauty, her voice, her integrity, her grace
2006-09-25 23:02:15
12.   underdog
I find Audrey remarkably appealing, even if I don't love every single one of her films as some do - but she carried herself with grace and was utterly lovely and charming every time out. I just watched Two for the Road recently, a later Audrey film, and she showed what a great actress she was there.


the point isn't whether you like her or not - it's that when someone is an iconic actor, who is now deceased, and they're brought back to life to sell a product - using footage they'd never created to sell a product - the point is, isn't that offensive? I was never a huge John Wayne fan (though I love some of his movies) but I found the use of his image and some of his movie footage to advertise something long after he was gone - even if it had been approved by his estate, to be in questionable taste.

I actually think the Gap ad is pretty well done, it's just... yeah, it's disturbing.

2006-09-26 09:52:32
13.   Jon Weisman
It's more the style of the ad than the use of Audrey that I find so hard to come to grips with. I think the ad would weird me out about as much if the performer in it were alive.

Comment status: comments have been closed. Baseball Toaster is now out of business.